Biddees.com

Biddees is a reverse auction website that allows customers to buy brand-name gift cards at a discount while donating a portion of their purchase to the nonprofit organization of their choice. Auction participants pay $0.99 to view the current price of a card (guaranteed to be less than list price), at which point they may choose to buy the card or wait for the price to go down. Each time a user views the price of a card, the price goes down by $0.50. When users purchase their $0.99 tokens (called Little Biddee Things), 15% of their purchase is donated to their designated nonprofit.

As VP of Marketing, I project managed the development and launch of the Alpha and Beta versions of the Biddees website. I wrote much of the copy on the site, including the FAQs, How It Works, all of the auction descriptions and many of the policy pages. Additionally, I set up all of the initial auctions using a customized WordPress content management system. Since the website's launch in early 2010, I've implemented PPC campaigns, an affiliate program and initiated social media campaigns on Facebook and Twitter.